The Content Marketing Institute defines Phone Number List marketing as a strategic marketing approach focused on creating and distributing value, relevance, consistent content to attract and retain a defined audience- and ultimately drive profitability customer actions”. It can take many forms, including Phone Number List posts, white papers, videos, infographics, interactive maps, quizzes, calculators, the list goes on! However, content marketing can only be successful if you create content that is useful Phone Number List engaging to your audience.
If you think of content marketing as a Phone Number List tool, you've set it up to fail. This is because the immediate goal of content marketing is to build brand awareness, gain links, and improve your ranking in search engine results pages (SERPs). Its long-term result is likely to be sales, but it should never be used exclusively to generate revenue. Content Marketing in the UK: Statistics I came across some very useful conducted by the Content Marketing Association in 2018 , specifically for UK businesses. I thought these stats sounded very promising, then pointed out at the bottom of the slide that social Phone Number List posts are considered "content marketing," so it's worth taking those stats with a grain of salt. However, they are still interesting insights.
The good news (though I suspect this Phone Number List would be significantly lower if social media posts weren't classified as content marketing) is that 86% of marketers surveyed said they have created some form of content marketing but that means At least 14% don't. Interestingly, 78% of respondents said their Phone Number List had a content marketing strategy in place, but 40% said it was verbal meaning only 38% had documented content marketing Strategy. 36% of respondents did not measure the ROI of their content Phone Number List efforts. 19% said they didn't know what to do.